Clutch Nutrition smart and healthy

"Making the world smarter and healthier - that's what drives us every day!"

Not your average food and beverage company

Clutch Nutrition is where science meets real life. We’re not here to follow trends - we’re here to raise the bar on what 'better-for-you' really means.

Our team brings together scientists, food technologists, and creatives who share one mission: to create smart, functional products that actually support the way you think, feel, and live. No fluff. No empty promises. Just evidence-based nutrition - built to fit into your daily life.

From sourcing the best ingredients in the world to fine-tuning every formula. Not only do we care about what goes into our products - we care deeply about what you get out of them because your wellbeing deserves more than buzzwords!

Our Approach: Real Science. Real Life.

Good nutrition should feel natural, not complicated. That’s why we take a holistic view of wellbeing - from how ingredients work in the body to how products fit into real lives.

At Clutch Nutrition, we combine scientific research with smart formulation to create products that not only taste good, but also support how you think, feel, and function. Our process is thoughtful from end to end: carefully chosen ingredients, quality you can trust, and standards that go beyond just what’s required.

We’re not here to chase trends. We’re here to raise the bar - and help more people feel better, every single day!

See our products

1. Ingredient effect

(scientific evidence)

✓ Physiological effects
✓ Human clinical studies

2. Legal & Regulations

✓ Legal in foods
✓ Denmark (national regulations
+ European Food Safety Authority)

✓ Own safety and risk assessments

3. Technical

✓ Taste
✓ Shelf-life
✓ pH-stability
✓ Temperature stability
✓ Solubility
✓ Foaming

“At Clutch, our vision is to shape the future of nutrition and health, by combining the best of science and nature. We are dedicated to creating innovative solutions that promote holistic wellness, using only the highest quality ingredients and adhering to strict standards of quality and safety. Join us on our mission to empower people to live their best lives through the power of nature.“
— Rune R. Laursenfounder and CEO.

1 - Vision

Our vision is to make the world smarter and healthier by providing access to high-quality, scientifically-backed functional nutrition in a simple and transparent way. We aim to empower individuals with the tools they need to achieve optimal health and wellness in their everyday lives.

2 - Mission

Our mission:We believe in a future where healthy functional nutrition is the norm, not the exception. We are dedicated to making this vision a reality by empowering individuals to make informed decisions about their health and nutrition. Our products are carefully crafted with high-quality ingredients that are backed by science and free from unnecessary or questionable additives. We are committed to making healthy and functional nutrition accessible to everyone, as a natural driver in the pursuit of a happier, healthier, and less stressful life.

3 - Brand

Our brand statement says, "healthy and functional nutrition made easy".

We understand that leading a healthy lifestyle can be challenging, especially for busy individuals with demanding everyday lives, which is why we have made it our mission to simplify the process for our customers. Our functional products are designed to help our customers perform at their best, without compromising their health or worrying about quality and safety – that'sourresponsibility!.

1 - Vision

Our vision is to make the world smarter and healthier by providing access to high-quality, scientifically-backed functional nutrition in a simple and transparent way. We aim to empower individuals with the tools they need to achieve optimal health and wellness in their everyday lives.

2 - Mission

Our mission:We believe in a future where healthy functional nutrition is the norm, not the exception. We are dedicated to making this vision a reality by empowering individuals to make informed decisions about their health and nutrition. Our products are carefully crafted with high-quality ingredients that are backed by science and free from unnecessary or questionable additives. We are committed to making healthy and functional nutrition accessible to everyone, as a natural driver in the pursuit of a happier, healthier, and less stressful life.

3 - Brand

Our brand statement says, "healthy and functional nutrition made easy".

We understand that leading a healthy lifestyle can be challenging, especially for busy individuals with demanding everyday lives, which is why we have made it our mission to simplify the process for our customers. Our functional products are designed to help our customers perform at their best, without compromising their health or worrying about quality and safety – that'sourresponsibility!.