Your brain deserves intelligent nutrition
healthy and functional nutrition - made easy!

We use isomaltulose (Palatinose™), causing a lower blood glucose rise than drinks with other sugars.
We added guar bean fibers for health support. Fibre is underrepresented in the Western diet.
We use science-backed ingredients to support cognitive functions.
We took an advanced approach to performance optimization - no caffeine and no compromises on health.
Clutch contains science-backed botanical ingredients, a high source of dietary fiber, and vitamin C that supports psychological functions and contribute to the normal function of the immune system, the reduction of tiredness and fatigue & vitamin B5 that contributes to mental performance, synthesis and metabolism of certain neurotransmitters, and support the energy-yielding metabolism. Consumption of drinks containing isomaltulose (Palatinose™) instead of other sugars induces a lower blood glucose rise after consumption compared to sugar-containing drinks.
Based on plant extracts


Winner "Best RTD" 2021
Finalist "Best Health & Wellness drink" 2022


Beverage comparison
chart
Need help to make up your mind?

Typical energy drink*

Typical vitamin water*

Clutch Mindset
Slow release carbohydrates
No
No
Yes
Dietary Fibers
No
No
Yes
Plant-powered
No
No
Yes
Vitamins
Yes
Yes
Yes
Caffeine
Yes
Sometimes
No
Artificial Preservatives
Yes
Yes
Artificial Sweeteners
Yes
Yes
Colours
Yes
Yes

Typical energy drink*

Typical vitamin water*

Clutch Mindset
Slow release carbohydrates
No
No
Yes
Dietary fibers
No
No
Yes
Plant-powered
No
No
Yes
Vitamins
Yes
Yes
Caffeine
Yes
Sometimes
No
Artificial preservatives
Yes
Yes
No
Artificial sweeteners
Yes
Yes
No
Added colours
Yes
Yes
* based on nutritional facts from products of the five most widespread and reknowned global energy and vitamin water brands.
Clutch contains science-backed botanical ingredients, a high source of dietary fiber, and vitamin C that supports psychological functions and contribute to the normal function of the immune system, the reduction of tiredness and fatigue & vitamin B5 that contributes to mental performance, synthesis and metabolism of certain neurotransmitters, and support the energy-yielding metabolism. Consumption of drinks containing isomaltulose (Palatinose™) instead of other sugars induces a lower blood glucose rise after consumption compared to sugar-containing drinks.
Unlock your potential with
a new mindset
Clutch Mindset is a beverage that offers a refreshing and delicious taste of mango and lemon. Our formula is made with plant-extracts and ingredients that are supported by scientific research to contribute to physical and mental well-being. Our drink is caffeine-free, which makes it an ideal choice to drink at any time of the day without affecting your sleep or well-being.
Invented to make you shine
Science meets nature
Take a deep dive into the invention and the brains behind:
Clutch contains science-backed botanical ingredients, a high source of dietary fiber, and vitamin C that supports psychological functions and contribute to the normal function of the immune system, the reduction of tiredness and fatigue & vitamin B5 that contributes to mental performance, synthesis and metabolism of certain neurotransmitters, and support the energy-yielding metabolism. Consumption of drinks containing isomaltulose (Palatinose™) instead of other sugars induces a lower blood glucose rise after consumption compared to sugar-containng drinks.

Beat the afternoon slump with a
Clutch mindset
The perfect choice for people looking to support their health and be sharp throughout day. Clutch Mindset is also caffeine-free, making it ideal for drinking at any time without affecting one's sleep cycle or causing a caffeine crash later in the day.
Clutch contains science backed botanical ingredients, a high source of dietary fiber, and vitamin C that supports psychological functions and contribute to the normal function of the immune system, the reduction of tiredness and fatigue & vitamin B5 that contributes to mental performance, synthesis and metabolism of certain neurotransmitters, and support the energy-yielding metabolism. Consumption of drinks containing isomaltulose (Palatinose™) instead of other sugars induces a lower blood glucose rise after consumption compared to sugar-containng drinks.
FAQ
Is Clutch Mindset an energy drink?
Where can I try a single Clutch Mindset in Denmark?
We are doing our best to get our products out to most mainstream stores in Denmark - find the updated list in the link below:
Is there really no caffeine in it? It contains green tea extract…
Right, but "green tea extract" on the label of any beverage can mean lots of different things. Same goes for all other plant extracts. We have taken great care in picking all the ingredients we use, and we found a brilliant green tea extract that has been purified from caffeine. However, you are absolutely right in assuming that when a product is labeled to contain "tea extract" it ALMOST always contains caffeine, but we're different ;)
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Why did you choose to leave out caffeine in Clutch Mindset?
While having certain positive effects, caffeine also has many negative effects, so we didn’t feel it fit our health promoting concept. Disabling the adenosine receptors in your brain, so you don’t feel tired for a short while (despite the fact that your body thinks you are), is not really what our brain concept is about. With this product we are focusing on promoting well-being the best way possible, which is why we chose a long-term, holistic and more advanced approach to nutritional performance optimization.
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Clutch Mindset contains green "oat"-extracts - is it gluten free?
In short: YES!
To dive further into the details:
Celiac disease is a digestive and autoimmune disorder that can damage the small intestines when a person with the disease eat or drink gluten-containing diets. Gluten is found in a huge range of ordinary foods especially those containing cereals like wheat, rye and barley. Clutch Mindset doesn’t contain any of the above mentioned cereals, but it does contain green oat. Oats are per definition gluten-free, however, many times oats are cross-contaminated with gluten particles by harvesting equipment, the neighbouring fields or from the processing facilities that may handle a range of cereals.
“Gluten-free” claim = <20 ppm
Everything below “20 ppm” is according to EFSA (European Food Safety Authority) the amount that has been deemed safe by celiac disease experts for most people living with the genetic autoimmune disease.
In a Clutch Mindset the green oat extract represents approx. 0,013 ppm – or in other words 1538 times lower than the safety limit set by the European Food Safety Authority.
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What does it taste like?
While everyone has their own unique taste perception there is a phrase that frequently pops up when we are sampling our products. People generally think is tastes like a sparkling and sweetened tea with lemon flavours. To most people it tastes less sweet than many soft drinks available on the market today, which is due to the nature of our unique recipe that is based on a completely different philosophy than trying to make a liquid dessert... So don’t expect a gummy bear drink ;)
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